III edition - 2018 / Motion graphics
Client: Associazione Passaggio Ponte
Activity: Identità visiva, grafica animata, video editing, grafica coordinata, social media content

The theme of the third edition is “2+2=5”. The name quotes the infamous mathematical falsehood that George Orwell presented in 1984 as a symbol of political manupulation, but with the intention of giving it a new meaning: if we cooperate and share good energies for a common goal, then the result has an added value, so 2 and 2 make up 5.
The brand identity plays with the concept of team by using Lego-shaped items, with one of them representing an “X”, symbol of the TEDx. Since the event aimed to coordinate a conversation, I wanted to give an instruction booklet vibe to the visual by letting the items float in space and by connecting them with lines.

Identità visiva per il TEDx Potenza 2018 "2+2=5".

TEDx Potenza 2+2=5

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