Potenza is usually considered a term of comparison for ugliness, in Italy. This is because a massive amount of concrete was used to build the houses, in order to protect them from earthquakes. The event was created just get over this cliché and make its citizens realise that there’s much more to it.
The visual identity is a tribute to some of the icon buildings of the city, with the intention of making them graphically uniform and modular. This way each drawing can keep its dignity as individual while also being able to join the others, in order to create unique configurations and represent the city in a personalised way.
A prescindere dalla bruttezza, ogni città può nascondere dentro di sé delle risorse economiche, culturali, paesaggistiche, perfino turistiche. Tuttavia, perchè vengano alla luce, bisogna che i cittadini ne siano consapevoli, per salvaguardarle e valorizzarle. Il tema del TEDx Potenza è perciò beautifully ugly: meravigliosamente brutta. L'obiettivo è ispirare i cittadini a guardare la città con occhi diversi.
L'identità visiva creata per l'evento è un omaggio alla "meravigliosamente brutta" città di Potenza. Sono stati disegnati degli sticker che raffigurano alcuni luoghi chiave del capoluogo lucano, con l'intento di renderli graficamente uniformi e modulari. In questo modo ogni disegno, pur mantenendo la propria dignità come singolo, può unirsi agli altri per creare altre configurazioni e rappresentare in modo personale la città.
TEDx Potenza #beautifullyugly
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Complete portfolioTEDx Potenza
2016 - 2023Visual identity and motion design for the TEDx Potenza event, currently at its fourth edition.
From the TED website:
TEDx is a grassroots initiative, created in the spirit of TED’s overall mission to research and discover “ideas worth spreading.” TEDx brings the spirit of TED to local communities around the globe through TEDx events. These events are organized by passionate individuals who seek to uncover new ideas and to share the latest research in their local areas that spark conversations in their communities. TEDx events include live speakers and recorded TED Talks, and are organized independently under a free license granted by TED. These events are not controlled by TED, but event organizers agree to abide by our format, and are offered guidelines for curation, speaker coaching, event organizing and more. They learn from us and from each other. More than 3000 events are now held annually.
Artepollino
2019Video content creation and mixed media production for ArtePollino, a cultural association bringing contemporary art in Southern Italy. ArtePollino was established in 2008 in order to promote cultural growth in the Pollino National Park, fostering every kind of artistic expression, mostly contemporary.